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WHY WE WRITE
Within the Procter & Gamble organization,
memos are our basic means of communication. They serve a broad, two-fold
purpose:
1) They are the primary means of
communication, since virtually all important projects must ultimately move
forward on paper. Memos are written to stimulate action, to confirm agreements,
top keep interested parties informed, to summarize experience for future
guidance, and to reply to management questions.
2) They are valuable as a learning device. The
preparation of memos helps to install the need to think clearly, to search for
and analyze pertinent information, and to draw logical conclusions and plan
further action.
A well-written memo is not only capable of
being understood; it is not capable of being misunderstood. An effective
memorandum succeeds only when the reader completely understands the message you
are communicating.
Good business writing requires a sincere
belief in the value of clear communications; a genuine desire to improve; the
ability to criticize one's own work, and to re-edit. It also requires a
good deal of old-fashioned perseverance. While seldom instinctively easy, good
business writing can become a habit.
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